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When you set up a cannabis business, you need to think beyond product and service quality. The industry is competitive, and branding is as crucial as it is for any other domain.
You have to make your brand stand out in a crowd to attract buyers and retain them for the long haul. Unless the audience recognizes your business and connects with it, you cannot expect to sustain and grow.
You must understand and implement the latest branding trends to take your new cannabis business ahead in 2021.
Here are the ones you must follow…
Green is Trending
An industry like cannabis deals in natural products, so green is a perfect match for your brand’s personality. But when you choose your green, make sure that the hue is distinctive. The choice runs from muted greens to dull browns, which means you have plenty of options. Green logos are also in trend because they replicate a brand dealing in organic products. Once again, focus on uniqueness in design because you cannot afford to get lost among hundreds of similar logos and images.
Opt for Minimalism
When it comes to creating a look and feel for your new business, nothing works like minimalism. Such designs take less effort to create, but they can look very different from the vibrant ones consumers are used to. Minimalism appeals to the modern buyer because they expect more from the product than sheer beautiful packaging. Business owners need to stick to sleek packaging, modern designs, and fewer colors to make an impact.
Safe Packaging is a Priority
Despite the legal status of cannabis in the US, your products are not for everyone. A brand needs to understand the value of safe packaging to stay a step ahead of consumer trust. The best way to do it is by using high-quality Dispensary Bags and child-resistant tins to ensure safety in packaging. It shows your commitment to the integrity of products and safety once they reach the consumers’ homes.
Highlight Medicinal value of Products
If you want your new brand to scale heights, highlighting the medicinal value of your offerings is a great idea. It lets you cash on the growing popularity of medical cannabis so that you can capitalize on this massive business opportunity. Showcase the medicinal properties and benefits of your products in the branding message. Let packaging speak about them too, as medical symbols and colors can do their bit. Go the extra mile with product labels and literature.
Break the Stereotypes
With cannabis becoming legal in most states, the industry is nothing like it was a decade ago. The pandemic has fueled its popularity further, and it is time for brands to break the stereotypes. Your branding plan needs to focus on the best things that cannabis offers, both as a medicinal and recreational aid. Consider playing with words and imagery to indicate that these experiences are fun, exciting, and safe.
The right approach to branding can make or break your business, so it deserves as much attention as you can give. Fortunately, it is easier than you imagine. You only need to follow these trends to win the promotional game.